Helping women in business step into their full potential with websites that reflect who they are, what they stand for, and where they’re going.
Hi, I’m Katie, the founder behind Simply by Katie — a web design studio for women-led businesses ready to elevate their online presence, create impact in the world and inspire aspiring women entrepreneurs to create more freedom in their business and life.
It’s time to do things differently
I’m on a mission to bring women to the centre stage through sharing the real stories of women building a different path for themselves.
An Idea for more was created
A few years ago, I found myself craving more: more purpose, more alignment, more freedom. I had spent years in administrative roles, helping businesses stay organized and grow, but I wanted something deeper.
Then life shifted in the most beautiful way.
I was promoted to mom.
Those early years at home with my two boys were some of the most meaningful of my life.
They taught me patience, resilience, and what it truly means to create a life that feels aligned. When my second son was born in February 2020, I found myself standing at a crossroads. My maternity leave was ending, and I felt this undeniable pull, a whisper that I was meant to create something more.
That whisper led me here to create Simply by Katie, where I now help women like you step into your truth and share your mission-led business with the world.
What started as a love for design quickly became a calling to empower women through strategy, storytelling, and intentional design. I’ve seen firsthand how the right website can change everything, how it can shift your confidence, attract aligned clients, and bring clarity to your next level.
Today, I get to work with women in business across Canada and beyond — visionary entrepreneurs, real estate professionals, mentors, wellness professionals, coaches, and creatives — helping them turn their ideas into elevated, high-converting online experiences.
My approach
My work is rooted in a life-first philosophy. Every website is designed to help you build a business that supports your lifestyle, not the other way around.
I blend strategy, brand storytelling, and feminine design to create websites that:
Reflect your brand essence and values
Build trust with your audience
Convert visitors into aligned clients
Give you systems and structure that create ease
Because when your website works for you, you are able to fund your mission, a more fulfilling lifestyle and show up as yourself.
Let’s Write Your Next Chapter
Growing up, I’ve unknowingly always held space for others to feel seen, heard, and supported in their own journey. My idea of gift-giving was creating a scrapbook for the people I love. Something that was personal, something that told a story, something that reflected back to them how I saw them, with love and admiration.
That’s always been a part of who I am.
My time spent with my grandmas was always around the kitchen table. Listening to their stories for hours. I remember being completely captivated by the lives they had lived. Now I do the same, though it looks a little different. I listen to women share their dreams, their vision, and their purpose, and I help bring those stories to life through design.
I’m here to support, celebrate, and connect women in business, because every woman with a dream has a space here.
Real Women. Real Stories.
I am going to say it because it needs to be out in the open. Building your dream is hard, and it’s sometimes lonely. These are the honest stories of women on a different path. creating something bold, beautiful and uniquely their own.
If there is one thing I know, it’s that if she can do it, you can do it too.
CASE STUDY
Mortgage with Cheri
A timeless, strategic website for a top-performing broker ready to own her brand and attract quality leads with ease.