Helping women in business step into their full potential with websites that reflect who they are, what they stand for, and where they’re going.
Hi, I’m Katie, the founder and creative web designer behind Simply by Katie — a web design studio for women-led businesses ready to elevate their online presence and create more freedom in their business and life.
I believe your website should do more than look beautiful. It should tell your story, connect with your dream clients, and create space for you to show up as the confident CEO you’re becoming.
My story
A few years ago, I found myself craving more: more purpose, more alignment, more freedom. I had spent years in administrative roles, helping businesses stay organized and grow, but I wanted something deeper.
Then life shifted in the most beautiful way.
Everything changed when I was promoted to mom.
Those early years at home with my two boys were some of the most meaningful of my life. They taught me patience, resilience, and what it truly means to create a life that feels aligned. When my second son was born in February 2020, I found myself standing at a crossroads. My maternity leave was ending, and I felt this undeniable pull, a whisper that I was meant for something more.
That whisper led me here to create Simply by Katie, where I now help women like me step into their potential and build businesses that feel aligned with the lives they’re creating.
What started as a love for design quickly became a calling to empower women through strategy, storytelling, and intentional design. I’ve seen firsthand how the right website can change everything, how it can shift your confidence, attract aligned clients, and bring clarity to your next level.
Today, I get to work with women in business across Canada and beyond — visionary entrepreneurs, real estate professionals, mentors, wellness professionals, coaches, and creatives — helping them turn their ideas into elevated, high-converting online experiences.
My approach
My work is rooted in a life-first philosophy. Every website I create is designed to help you build a business that supports your lifestyle, not the other way around.
I blend strategy, brand storytelling, and feminine design to create websites that:
Reflect your brand essence and values
Build trust with your audience
Convert visitors into aligned clients
Give you systems and structure that create ease
Because when your website works for you, you can spend more time doing what you love, whether that be serving your clients, growing your business, and living your life or doing all of the above.
My mission
To help women in business rise into their next level with websites that align with who they are and where they’re going.
I believe that women deserve to be seen and supported in building businesses that bring them joy, abundance, and impact. Through Simply by Katie, I help women:
Build confident, strategic online brands
Step into CEO mode with clarity and ease
Create websites that attract aligned opportunities and dream clients
Whether you’re building a personal brand, mentoring others, supporting wellness in your community, or leading a growing company, I’m here as your personal brand website designer — helping you create a brand-elevating website that reflects your full potential.
Let’s build your next chapter
If you’re ready to elevate your online presence, attract aligned clients, and step confidently into your next level, I’d love to connect.
See how other women in business have transformed their brands
Start building your own high-converting, life-first website today
CASE STUDY
Mortgage with Cheri
A timeless, strategic website for a top-performing broker ready to own her brand and attract quality leads with ease.