PERSONAL BRAND WEBSITES

For women who’ve outgrown professional templates and are ready to build something of their own.

Your website should feel like home — not a placeholder.

Together, we’ll build a website that reflects who you are, the work you do, and where you’re going.

Bring Your OWN Vision to Life
Real Stories from Women Like You

I design personal brand websites for women who are ready to step outside templated, institutional, or shared online identities — and build something that truly reflects who they are.

MORE THAN A PRETTY DESIGN

Katie Zabarauckas, founder of Simply by Katie, a web designer in Stony Plain serving Spruce Grove, Edmonton, and beyond. I create custom Squarespace websites for women small business owners and service-based brands.
A woman working on her laptop and writing notes, representing women in business in Edmonton building their dreams with strategic Squarespace website design.

Every woman in business has a story—their journey of courage, growth, and vision.

Your website should share that story in a way that builds trust and attracts your dream clients.

Squarespace website designer in Edmonton creating story-driven websites for women in business.

WHO WE ARE
A woman-owned Squarespace design studio helping women bring their stories to life online.

We combine strategy, storytelling, and design to create websites that reflect your heart, your vision, and your next chapter.

Icon representing women in business pursuing their dreams with the support of Simply by Katie’s Squarespace web design studio in Edmonton.

Who We Work With

Most of the women we work with are established professionals who’ve outgrown templated or institutional websites and are ready to build something of their own.

  • Mortgage Brokers + Real Estate Agents ready to step outside compliance-heavy templates and build a personal brand that clients trust

  • Photographers who’ve outgrown portfolio templates and want their work to reflect their creative vision and authority

  • Psychologists building an online presence beyond clinic websites and shared practices

  • Lawyers ready to establish a personal brand alongside (or beyond) firm affiliations

  • Other service-based professionals who want a website that feels like theirs, not a placeholder.

WHO WE HELP
Simply by Katie helps women building a personal brand with a website that lets their community know who they are, what they do and who they help all in one visit. With the goal of creating trust and booking with you before leaving.

At Simply by Katie, we specialize in creating websites for women who are ready for their next chapter - whether you are building a team, starting a new business, creating your personal brand or transitioning into a new offer, this is where we shine.


Find the Support That Fits Where You Are in Business

Whether you’re ready for a full transformation or a quick refresh, there’s a Simply by Katie experience designed to meet you where you are and help you grow with ease.

A woman writing in her journal, representing women in business gaining clarity and confidence through Simply by Katie’s custom Squarespace website design in Edmonton.

Custom Websites + VIP Design Days

You’re ready for your next level and your website should be too.

From full custom designs to one-day intensives, we’ll create a high-converting Squarespace site that reflects your vision and attracts aligned clients.

explore custom websites + VIP Design Days
Cozy couch image representing Simply by Katie’s individualized website training, giving women small business owners the confidence to update, manage, and grow their Squarespace websites with ease.

Squarespace SEO Optimization + Copywriting

Let’s elevate the heart + performance of your website.

Through story-led copy and intuitive SEO, I help women in business create websites that get found, feel aligned, and connect with the clients meant for them.

Explore SEO & Copywriting

Real Stories. Real Results.

Behind every website is a woman with a dream brought to life. These stories celebrate the women who are turning their vision into reality.

Website design example for Aspire Realty, showing a modern Squarespace site that builds strong brand identity and helps a local brokerage grow its presence online.

“Katie’s process was straightforward and provided a lot of clarity. I wouldn’t have been able to launch my website without her!” - Aspire Realty

Browse Portfolio

Website design example photographer. This Squarespace site was optimized for SEO and designed to showcase her creative photography portfolio with ease.

I wasn’t sure where to start or what I truly wanted my website to look like. Katie helped lead me in the right direction, and I've already seen a huge increase on my Google search.” - Amanda Rentiers Photography

Browse Portfolio

Modern website design for a mortgage brokerage in Victoria, BC, created by Simply by Katie to build trust and simplify the mortgage process for clients.

“Before working with Simply by Katie, when it came to my website, I felt like I didn’t have anywhere to turn for guidance or recommendations. From the start, Katie made me feel like we were in great hands.

The refresh has already given me more confidence in my online presence, and I’ve received several compliments on how polished and professional the site now looks. I also expect to see a boost in traffic and leads as the SEO work starts to take effect. The package had everything I needed, it felt very complete. The process was smooth and clear from start to finish. Katie is organized, easy to work with, and truly cares about delivering a result that reflects your business.”

- Tricia McIntosh Mortgages

Read Tricia's Story

Oh hey there! I’m Katie Eberman, a Squarespace website designer + brand storyteller.

Katie, founder of Simply by Katie, bringing women’s stories to life through aligned, story-driven Squarespace web design.

I’m also a mom to three, cat mom, and usually found with a cup of tea, dreaming up what's next, and helping women bring their vision to life.

I jumped headfirst into entrepreneurship in 2021 and haven’t looked back since. My origin story is similar to that of many women who started their own businesses. A woman with an idea for a bigger and beautiful life. One that allowed me to be the loving and caring mom I was and also to create a life of flexibility, growth, and adventure. 

Growing up, I’ve unknowingly always held space for others to feel seen, heard, and supported in their own journey. My idea of gift-giving was creating a scrapbook for the people I love. Something that was personal, something that told a story, something that reflected back to them how I saw them.

That’s always been a part of who I am.

My time spent with my grandmas was always around the kitchen table. Listening to their stories for hours. I remember being completely captivated by the lives they had lived. Now I do the same, though it looks a little different. I listen to women share their dreams, their vision, and their purpose, and I help bring those stories to life through design.

My mission is to support, celebrate, and connect women in business, because every woman with a dream has a space here.

Meet Katie

CASE STUDY
Mortgage with Cheri

A timeless, strategic website for a top-performing broker ready to own her brand and attract quality leads with ease.

Case study graphic for Mortgage with Cheri, showcasing a professional Squarespace website design that builds credibility and trust for financial services businesses online.
read cheri's story
Katie with her laptop, representing her mission to support, celebrate, and connect women in business through story-driven Squarespace web design.

We Might Be a Perfect Fit If

  • You’re a woman running a service-based business, ready for a website that shares your story

  • You're seeking clarity and direction on how to show up online, attract your dream clients and build a timeless website that grows with you

  • You want a strategic website that reflects your vision, supports your long-term goals, and helps position you as the go-to expert

Get started today

FREE WEBSITE RESOURCES FOR WOMEN IN BUSINESS

At Simply by Katie we believe that every woman in business should be supported in their website journey. That’s why we created these free resources. Whether you are looking for a comprehensive website planning guide, a simple 3 step website checklist or need help getting started with setting up SEO on your Squarespace website, we’re here to help!

Download Simply by Katie's Free guide to a high-converting website for ceo women
Download now

Resources for women in business ready for their next level

We believe that women’s stories are a powerful reflection of what’s possible for every woman. When you have something on your heart, sometimes you need to see it done before you can see the possibility for yourself.