YOUR STORY IS YOUR BEST MARKETING TOOL
STRATEGIC WEB DESIGN FOR WOMEN
WHO GUIDE + EMPOWER OTHERS
Website design + copywriting that feels like you to create authentic connections and grow your business from the first click
You’ve done the work to be seen. Now you’re ready to be heard.
A lot of the women I work with have been saying the same things:
"I know traffic isn't the problem, it's the conversions." You’ve been guesting on podcasts, showing up consistently on social media, and creating real relationships, but people are not booking with you.
"I'm tired of using only social media for my business." You don’t always want to market your business; you want a funnel that works behind the scenes for you.
"I want my website to do the heavy lifting." After you’ve done the work to send people to your website, you want to make sure it’s set up right and leads people to work with you.
YOU DON’T HAVE TO BE A WRITER
to explain the heart of your business. I believe when we share from a place of passion, it's the feeling between the words that explains what we do the best
You already have the vision. Now you need help bringing it to life.
My process starts with a casual conversation where you share about your business, the why behind your mission and what you want people to know about working with you.
I find that most often we already carry the words that explain our work the best, but having a process to work it all out makes all the difference.
Here’s what you can expect when working with Simply by Katie
You have a hard time putting your work into words. Through my curated process, I translate your story into heart-led copy and design
When your current website stops working for you, it's time to identify your current goals & create an elevated website that represents who you are today and works seamlessly with your other marketing streams
No more tech headaches. After our 6 weeks together, you’ll have a website that requires little to no maintenance, and individualized training videos to help you make minor updates on your own
Real Stories. Real Results.
Web Design Built for Business Growth
Behind every website is a woman with a dream brought to life. I help women-led businesses turn everyday website traffic into real leads, booked calls, and dream clients.
MASSAGE THERAPY + HERD MEDICINE WEBSITE IN LAC STE. ANNE COUNTY
What we did: Full 6-page website design in Squarespace + blog page + linking Jane booking app
In the first 30 days after launch, nearly 1 in every 10 site visitors clicked straight through to book their paid appointment. That’s a 9.8% conversion rate, blowing the typical 2-3% conversion rate for similar websites out of the water.
“Katie’s process was straightforward and provided a lot of clarity. I wouldn’t have been able to launch my website without her!” - Janet Langevin
REGISTERED PSYCHOLOGIST+ WELLNESS WEBSITE
What we did: Full 6-page website design in Squarespace + blog page + linking Jane's booking app + custom forms
Angelica came to me as she was getting ready to start working as a new Psychologist at different clinics across Calgary. She needed a dedicated space to build her own personal brand, promote her individual wellness programs, and capture clients directly.
In the first year of launching her website, she has had over 2,000 organic visitors to her website, and led to her being at full capacity in under 9 months.
“Before working with Simply by Katie, I didn’t have the know-how to design a website that would actually generate leads. I wanted to clearly communicate my vision in a way that resonated with clients on an emotional, intellectual, and soulful level. Katie captured that perfectly.” — Angelica Janik
LOCAL DAYCARE WEBSITE
What we did: Full 4-page website design in Squarespace + custom forms to encourage in-person tours of the daycare
When Victoria at Stony Plain Childcare Place came to me, she wanted a modern refresh and to update the interior photos of the daycare since the initial website launch in 2023. Here’s what happened in just 2.5 months post-launch: the website brought in more traffic than the previous 6 months combined (in less than half the time!), doubled the number of monthly lead forms submitted, turning everyday visitors into real families booking tours, and ranked in the Top 5 on Google Search and Top 2 in Google AI results for local search!
VICTORIA MORTGAGE BROKER WEBSITE
What we did: we’ve done a few refreshes + updates over the years, from updating website SEO to creating resource pages for homebuyers, creating a broker portal, and updating branding.
After revamping Tricia’s website seo, she was able to be found on the first page of Google results when searching for “Top mortgage broker in Victoria,” a highly competitive market.
“Before working with Simply by Katie, when it came to my website, I felt like I didn’t have anywhere to turn for guidance or recommendations. From the start, Katie made me feel like we were in great hands.” - Tricia McIntosh Mortgages
Meet Katie from Simply by Katie
I have always been a listener. Long before the days of business owner and mom, I would sit for hours listening to the stories of the people around me. I’m often told that when I share people's stories back to them, they feel the wisdom in their experience and healing in the words of encouragement that they share.
If there is one thing I believe, it’s that our stories matter. It’s where connection is created, where inspiration grows and where we find that anything is possible.
Real Stories From Women Entrepreneurs Building
A Business + Life Of Their Dreams
Going back to the days of storytelling, this is a space for women’s real stories to create impact. When you have something on your heart, sometimes you need to see it done before you can see the possibility for yourself.
