Blog post graphic titled 'Finding a Squarespace Designer Who Truly Understands Building a Business as a Female Entrepreneur' with a woman working at a laptop.

Going into entrepreneurship as a woman is a deeply unique experience, not one that you can fully understand unless you’re in it yourself. When I speak to other women in the entrepreneurial space, there is one thing that we can all agree on: your business will always reflect yourself back to you. If there is a block that you always come up against in your personal life, it will mirror back to you within your business. It’s the greatest form of self-development you can find yourself in.

For many women, starting a business is a way to blaze their own trail, to do something other than what is expected of them and to follow their greatest calling to become the version of themselves that they are proud of. I know for me, when I look back at my life as the beautiful and wise 80 year old version of myself, I want to smile to myself and say, “Wow, that was one heck of a story. What’s next?”

Building a business from the ground up based on a vision you hold in your mind is the most courageous thing you can do. Layer in family life, professional expectations and taking care of your mind, body and soul, well, it's a lot! One thing that I’ve learnt in my entrepreneurial journey so far is how building a community of supportive people is a game-changer - whether that is a fellow peer, a business bestie, a coach, a women in business conference, an assistant, an expert, or all the above, it’s essential to sustainable growth, because isn’t that why we started in the first place? To create more time and financial freedom.

Why Specialization Matters

Why look for a woman who specifically serves women entrepreneurs? It’s because our businesses often operate with a different kind of heart. We are not in business to chase money, although building wealth and a legacy is certainly important. We are aligning ourselves with our passion, skills, talents, and voice to create a life we love. Whether that’s to build a team around us, or to take summers off to spend time with our kids or to be able to say yes to our desires.

When you work with someone who understands the why behind your business, and the lifestyle that you are creating, the process is seamless.

At Simply by Katie, we specialize in creating story-driven, Squarespace websites that share your vision, let users know who you are and the way you work, all to encourage your ideal clients to book with you in one visit.

We prioritize:

Connection First: Creating a welcoming environment where your clients feel seen as soon as they arrive.
Intentional Growth: Building a website that elevates your talents today and expands with you tomorrow.
Expertise: Bringing a deep understanding of building your online community and the power of automation to create a 24/7 marketing tool for your business.

Here’s what I know: having a powerful website that is built for your business + goals allows you to have an online space that you own, and that’s built to grow with you as you change and expand.

The "Simply by Katie" Difference

When you work with a designer who focuses on the female-led space, you get a strategic partner who knows that your voice and your story are your greatest assets.

At Simply by Katie, in addition to Squarespace Website Design, we offer:

SEO Optimization Set-up + Copywriting: Ensuring your voice is heard in a crowded digital world.
VIP Design Days: Helping you make updates that would otherwise collect dust on your to-do list.

RECOMMENDED READ: Who is Katie from Simply by Katie

The Simply by Katie Process: How We Build Strategic, Story-Driven Websites for Women Entrepreneurs

I had the pleasure of working alongside Angelica Janik, a Registered Provincial Psychologist in Calgary, to create her brand new custom website. When Angelica reached out to me, she was stepping into a powerful new chapter of her career as a newly Registered Provincial Psychologist in Calgary. After years of study, training, and personal growth, she was ready to establish herself as a trusted professional voice in her community.

Her vision wasn’t only about filling her calendar with clients. She wanted to create a long-term foundation for her business: a strong professional presence both online and in person, a space to share her yoga and meditation practices, and a brand that reflected her values of authenticity, growth, and connection.

Her website needed to hold all of that, a place that feels calm and welcoming, while also building credibility and visibility. A site that reflects her expertise and invites individuals, couples, and families to feel supported from the very first click.

Homepage for Angelica Janik, A custom Squarespace build focused on connection and professional credibility.

From Website Dream to Creating a Powerful Tool For Her Business

Phase 1) Web strategy:

We start by uncovering the heart of your next chapter. This stage is all about aligning your website with your big-picture business goals. I begin by sending you a comprehensive Web Design Brief where we identify your ideal visitors, their behaviours, and what they are looking for, needing your services.

For Angelica, this meant identifying how to bring together her clinical expertise as a psychologist with her soulful yoga and meditation practices. We wrap this phase with a Strategy Call where I present a custom research-backed roadmap that ensures your site isn't just pretty—it's purposeful.

Phase 2) Web Design:

Once our foundation is solid, I move into the Web Design phase. This is where your vision begins to take its physical (and digital) form. I create a visual mockup of your website that leads with storytelling, ensuring every image and word creates that 'warm welcome' for your visitors. This phase is deeply collaborative; it ends only when you feel the design perfectly reflects the woman you’ve become and the legacy you’re building.

Phase 3) Web Development:

This is where the 'magic' happens behind the scenes. I take our approved design and meticulously build it out on Squarespace. I specialize in creating custom features that reflect your unique brand while ensuring your site remains easy for you to manage as your business expands.

Phase 4) Testing & Launch:

Before we share your next chapter with the world, we enter the final testing phase. I go through every link, button, and SEO setting to ensure a seamless experience for your visitors. Then comes the launch, where your vision finally becomes your reality.

Your Questions, Answered: Moving Toward Your Next Chapter with Confidence

1. Why should I choose a designer who specializes in storytelling and strategy?

Most visitors decide whether they trust a website within seconds. While a 'pretty' site is a good start, a story-led strategy ensures that your visitors feel seen and understood immediately. By choosing a studio that prioritizes your unique voice, you aren't just getting a website; you're getting a strategic partner who knows how to highlight your expertise and get it in front of the people who need it most.

2. Where can I find a web designer who specializes in Squarespace for women entrepreneurs?

Right here at Simply by Katie. I chose to specialize in Squarespace for women because I understand the unique juggle of building a legacy while maintaining a lifestyle you love. My goal is to give you an online space that is powerful enough to grow with you, handle and simple enough for you to manage with ease.

3. What are the benefits of hiring a woman-owned studio for my small business?

There is a deep, unspoken understanding when one woman entrepreneur builds for another. We know that building a brand is all about connection, impact, and authenticity. I know what it’s like to balance professional expectations with a soul-led calling, and I bring that understanding to every part of building your website.

4. Do you provide SEO optimization and copywriting tailored for women in business?

Absolutely. At Simply by Katie, we believe your voice is your greatest asset. We provide SEO optimization set-up and copywriting services that ensure you don't just look good, but that you get found by your most aligned clients.

5. How long does the custom design process take?

At Simply by Katie, our signature Custom Website Design process typically takes 6 weeks from our strategy kick-off to the final launch. This timeline allows us to dive deep into your brand story and build a powerful Squarespace website that is fully optimized for SEO, and mobile. We believe that a website is more than a pretty design, but a tool that you can trust to represent your full, authentic self for years to come.

And when you’re ready for deeper support, I’d love to help you design a website that feels like home for your brand — one that reflects your story, your energy, and your rhythm.

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Finding a Squarespace Designer Who Truly Understands Building a Business as a Female Entrepreneur