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From Stay-at-Home Mom to Business Owner: Why Inspiration Matters

From stay-at-home mom to single mom to business owner, I’ve gone through so many transformations, or as I like to call them, “growth spurts.” Each stage stretched me in new ways, and one thing I’ve learned is the power of surrounding myself with inspirational women and their stories.

I used to always say I wasn’t a social media person. I saw Instagram as just another distraction, another thing I had to keep up with. But that changed when I realized I could use Instagram as a tool for connection and inspiration.

Now, instead of scrolling mindlessly or feeling drained, I’ve curated my feed with women who lift me up, challenge me to grow, and remind me what’s possible. It has become a space where I step into joy, creativity, and alignment every day. Instagram is now part of my inspiration toolkit, something I can turn to on the days I need a reminder of who I am and why I’m doing this, and for the days when I feel unstoppable and want to celebrate all the incredible women walking this journey too.

Why an Inspiration Toolkit Matters

Building a business can feel isolating, especially when you’re holding onto a vision no one else can see yet. That’s why having a daily inspiration toolkit makes such a difference. It’s not about comparison, it’s about surrounding yourself with women who show you what’s possible and remind you to keep going.

Your toolkit doesn’t have to be complicated. It’s simply a collection of voices, practices, and resources that help you realign with your vision. For me, that looks like following women on Instagram who remind me to choose joy, rest, and community over hustle. It looks like listening to podcasts that expand my thinking, reading books that make me dream bigger, and saving quotes I return to when self-doubt creeps in.

The key is to fill your toolkit intentionally. Don’t follow accounts that make you feel “less than.” Choose voices that genuinely inspire you and bring you back to your values.

10 Empowering Instagram Accounts to Add to Your Toolkit

Here are ten women I follow daily who inspire me in different ways, from business to creativity to motherhood.

For Joy and Creativity

1. Jillian Schecher (@jillianschecher)
Jillian is such a great inspiration for choosing to live a life led by joy. Her posts are the perfect mix of encouragement, sharing the real emotions and feelings that come with choosing joy, and of course, the best laughs. She reminds me that joy doesn’t have to be an afterthought, it can be at the center of how we live and how we build our businesses.

Follow Jillian.

2. Emilie Iggiotti (@emilieiggiotti)
Emilie’s feed is all about women's empowerment. Her photography and words capture womanhood in such an authentic, grounded way. And you have to subscribe to her newsletter. It’s one of my favourites, full of thoughtful book recommendations, local events, and even thrifted outfits. Her work always reminds me that beauty is in the everyday stories we tell and share.

Follow Emilie.

3. Jillian Harris (@jillian.harris)
I used to watch Jillian on Love It or List It Vancouver and instantly adored her. To this day, she’s still such an inspiration in the lifestyle and home space. I love, love, love the Jilly Box (the products are all over my house!) and her posts are the perfect blend of creativity, motherhood, and business. Jillian’s feed always reminds me that success can be joyful and authentic.

Follow Jillian.

For Money and Abundance

4. Mixed Up Money – Alyssa Davies (@mixedupmoney)
Alyssa has this incredible way of reframing the way I think about money and what it means to be a woman navigating it all. She shares so authentically and talks about the things we’re all thinking about but don’t always ask out loud. Her posts make money feel less intimidating and a lot more like something we can actually have fun with.

Follow Alyssa.

5. Selina Gray (@selina.gray)
Selina has this beautiful way of holding space for women to dream big. Her account is full of wisdom on money, abundance, and building lives that feel aligned. Every time I see her posts, I feel reminded that wealth isn’t just about numbers, it’s about freedom, joy, and stepping into the fullest version of yourself.

Follow Selina.

6. Katya Nova (@nurturingnovas)
Katya has built an incredible platform that inspires women to choose themselves. I’ve learned so much from her about money, following dreams, and building a business in alignment with your values. She gives such generous advice and you can feel how deeply she wants every woman to become the best version of herself.

For Business and Mentorship

7. Jen Kinal (@jenkinal)
Jen shares practical Instagram tips, behind the scenes of her own social media strategy, and the real life lessons she’s learning along the way. What I love most is that she’s walking the walk, building community, growing her podcast, and showing us what’s possible when you show up consistently and authentically.

Follow Jen.

8. Pink Pot Studio – Chaitra (@pinkpotstudio)
Chaitra has been one of the biggest influences on me as a designer. Through her HEWD program and her Instagram, she shows how to build a business that is equal parts strategic and creative. Every time I see her content, I’m reminded that design can be fun, profitable, and full of intention all at once.

Follow Chaitra.

9. Marie Forleo (@marieforleo)
Long before I even knew who Marie was, I listened to a podcast episode she was featured on, and her mantra “Everything is figureoutable” stuck with me. It’s something I’ve carried with me through so many seasons of growth and challenge. Her Instagram is packed with encouragement and practical business advice, and it’s no wonder she has become such a mentor from afar for women everywhere.

Follow Marie.

10. Made For Mothers (@madeformotherspodcast)
Made For Mothers is one of my favorite spaces online because it brings together the beauty of motherhood and the boldness of building a dream. Their posts celebrate moms while also encouraging us to keep going after the things that light us up. On the hard days, this account feels like a warm hug and a reminder that I’m not doing this alone.

Build Your Own Inspiration Toolkit

Your inspiration toolkit is something you can turn to on the days when things feel heavy, but also on the days when you feel unstoppable and want to celebrate the women walking alongside you.

To build your own toolkit, start small:

Follow a handful of accounts that truly inspire you and unfollow or mute anything that drains your energy.
Save posts that resonate into a private “inspiration” folder on Instagram.
Mix online inspiration with offline practices, like journaling, reading, or curating a playlist that shifts your energy.

Your toolkit is there to remind you that you’re not alone, your vision matters, and you can keep moving forward one step at a time.

Reflection Questions

Who inspires you to dream bigger in your business and life?
What daily practices or voices could you add to your own inspiration toolkit?

Creating a Business and Life You Love Starts With the Voices You Follow

Building a business is not just about strategy or checking boxes, it’s about who you are becoming along the way. The voices you surround yourself with will shape how you see yourself, how you dream, and how you take action. Choose to follow women who encourage you, remind you of your potential, and show you what’s possible.

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10 Empowering Instagram Accounts Every Woman in Business Should Follow in 2025