I remember the exact moment I knew I was all in.

I had woken up with this electric kind of clarity — passion buzzing in my chest, a fire in my belly. I felt magnetic. Strong. Unstoppable.

This time was different. In the past, I had tried to launch my business into a 6-figure business able to support the dream life I had on my heart. The Truth was, I wasn’t ready yet.

After dropping the kids off at school, I slid into the driver’s seat of my car and sent a quick voice memo to a friend — the kind of friend you trade 8-minute long voice notes with, where you unpack your wildest dreams, your big business breakthroughs, and your latest “you won’t believe this just happened” moments.

Instead of diving back into my to-do list, I reached for something different — something outside my usual rhythm.

I pulled on my favourite bike shorts and hot pink workout top, laced up my shoes, and headed for the walking trail behind my house.

I had no agenda other than to run for as long as I could, ending up at the wooden bridge that was snuggled in the trees. I needed to move my body. To listen to something that lit me up. To reconnect with my body, my vision, my power.

I pressed play on a new activation, music and voice blaring through my headphones, and started to run at a slow pace.

Step by step, something in me softened. With each breath, the resistance started to fall away. No longer needed. It was a safety blanket of the woman I used to be. I was breathing deeper. Running faster than I thought I could.

And somewhere between the sound of my feet hitting the path and the light flickering through the trees, I could feel it: something was changing.

I didn’t know exactly what yet. But I could feel a moment building.

How to Know When It’s Time to Take Your Business to the Next Level

You might have had a similar experience.

The moment that encompasses everything you’ve done to get here.

Your late nights staying up dreaming up what your life could look like, of imagining what reach + impact your business would have in your community, heck, the world, and surrounding yourself with strong women doing the same thing. Making room for both success and motherhood. Who would you surround yourself with as your business and life reach the success you could have only dreamt of?

When your business stopped being just an idea and started becoming real.

You architected a solid foundation from which your business, your personal brand get’s to thrive. You know exactly the type of impact you want to make, you’re developing a brand that feels like you — and you’re ready to level up your business beyond direct outreach and Instagram (both important pieces of the network you’re building), but now you're expanding in a way that feels more sustainable, magnetic, and grounded.

That’s where your website comes in.

A website has been on your heart and mind for a while now, and you can picture the way it feels to send people to your website, a space that was created for you and your people to connect.

I have to confess, one of my favourite parts of launching a new client website is that moment when all the hard work, the vision, and the strategy come together. To finally highlight the business they’ve worked so hard to build, and are ready to grow into even more.

Are you ready?

3, 2, 1…. PUBLISH.

Is a Website Really Necessary to Market Your Business?

If your focus has been on building your social media accounts, you’ve probably felt the frustration:

Feeling like you have to post constantly and reply to DMs during evenings and weekends
Repeating what you do — again and again
Manually scheduling fit calls and sending back-and-forth messages
Feeling like your business only exists inside Instagram’s ever-changing algorithm

I get it, I used to feel that way too, but let’s reframe it a bit, come at it from a different angle:

Your Social media is the introduction. It gives people a taste of who you are and what it’s like to work with you.

Your website? That’s the full experience. It’s your home base — your most powerful visibility tool — where your business can grow with more ease, sustainability, and confidence.

Where you can take Fridays off without the guilt of feeling like you need to be “on” just in case a new inquiry comes in.

Where you can enjoy dinner with your kids instead of juggling messages from Messenger and your inbox.

Where real connection and rest can finally have space to exist.

The Real Reason I Chose Squarespace for My First Website (and How It Led Me to Create a Business I Loved)

When I launched my Virtual Assistant business, I felt like I had to have a website right away. But I struggled.

What platform should I use? What would I even put on the website? How would I find time to learn how to design something that would actually convert visitors into aligned clients?

This led me into a whole entire journey of learning to not only design websites in Squarespace but to dive into the deep end and learn everything I could about designing websites from a strategy-first approach.

The reason I chose Squarespace to host my website and why I recommend it for all my women running a service-based business is because:

I wanted to be able to design a professional and timeless website with relative ease
I loved that it was a drag-and-drop website builder that allowed for customization through code and didn’t require a lot of tech
I had the opportunity to create stunning websites I could easily manage and update without the stress of figuring out which plug-ins to use, installing templates, or manually optimizing for mobile.

Not only did it feel easy to use and have everything I needed built in, I could actually see my site come to life as I worked — without the tech overwhelm. Talk about a Win-Win-Win type of situation.

It turns out… creating that first website was the beginning of a whole new chapter. I wasn’t just DIYing my site. I was creating a business that finally felt like me.

How a High-Converting Website Builds Trust, Saves Time, and Grows Your Business

Still wondering whether you need a website now or later? Here are a few signs it might be time.

You’re ready to look more professional + build trust fast

When someone finds you online, the first thing they’ll do is Google you. That’s where research begins.

“81% of people research a business or service online before making a decision.”

That means your website isn’t just a “nice to have.” It’s your first impression. Without one, your dream client might Google you and find nothing. Or worse, they find someone else who does have a website that clearly speaks to what they need.

A strategic website builds trust the moment someone hears about you, even before they ever reach out. It’s your chance to show up with clarity, professionalism, and that magnetic energy that makes people say, “Yes, she’s the one”.

That’s the power of having a website that works with you — not just for looks, but to save you time, simplify your process, and make your business feel more professional from the first click.

You’re repeating yourself over and over again

Pricing? Portfolio? Testimonials? Booking links?

If you're constantly sending the same info in DMs or emails, your website can do the heavy lifting — giving you your time and peace back.

The Real Revenue Difference

The average conversion rate for service-based businesses is around 2–5% of website visitors turning into leads or bookings.

REAL TIME EXAMPLE: Let’s say you get 300 visitors/month from referrals, social, or Pinterest. Without a website → most of those people never take action.

With a strategic website → even a 3% conversion means 9 inquiries/month.

If your average client is worth $1,000, that’s $9,000/month in potential revenue simply because you have a place for those clients to land, connect, and book.

300 monthly visitors land on your brand-aligned website

Clear copy, magnetic visuals, FAQ, testimonials, call-to-action
Visitors stay longer, feel trust, and book with ease
You wake up to warm leads and consults without doing more

~3% convert → 9 inquiries → $9K potential/month

Now, the flip side, what your revenue looks like without a high-converting website:

Research shows that:
“Social media traffic converts at just ~1.5%, while direct or search traffic converts closer to ~3% per Ruler Analytics.”

What this actually looks like in practice:

300 monthly visitors (from IG or referrals)

Info is scattered across DMs, Google Docs, and email threads
The process works — but it’s manual, time-consuming, and inconsistent
Leads fall through the cracks or bounce before booking

~1.5% convert → 4–5 inquiries → $4–5K potential/month

Think of your website as your 24/7 (intentional) connection point where your dream clients can meet you, fall in love with your brand, and take the next step — even while you’re off living your life.

One of my clients recently shared:

“Having a curated place to send new inquiries to has given me massive peace of mind. I’m not scrambling to find testimonials or figure out how to schedule a call. Now, I just send them straight to my website where everything’s already set up to answer their biggest questions and make it easy to connect.”

You’re ready to attract aligned clients (without the scroll fatigue)

Social media is amazing — but let’s be honest: the algorithm exhaustion is real.

With a website, you can start marketing your business even when you fall behind on posting on Instagram. You get to show up on your terms, build long-term visibility, and nurture connections that feel good.

✨ Pro Tip: Add your website link to every social platform so you’re always redirecting people to your most aligned space.

And here’s the deeper magic...

When someone lands on your website, they’re not just seeing what you offer — they’re feeling what it’s like to work with you. Through intentional storytelling, thoughtful design, and visuals that reflect who you are, you’re creating a space that speaks to the heart of your dream client. A curated brand isn’t about perfection — it’s about clarity, alignment, and creating that “OMG she gets me” feeling the moment someone clicks your link.

This is where your brand truly begins to breathe.

Whether you offer one service or five, your website should make your business feel lighter, not more complicated. No more explaining your packages in the DMs, sending proposals that never get opened, or manually piecing together every client touchpoint.

You deserve one clear, beautiful space that reflects your offers, your energy, and the magic you bring to the table.

I like to approach web design with a strategy-first mindset. That means we don’t just start with colours and layouts — we start by getting clear on your goals, your audience, and what success really looks like for you.

I take the time to research your industry, look at what’s working (and what’s not), and make sure your website is designed to support the next level of your business.

This is where design becomes more than just visual.

It becomes functional, intentional, and deeply aligned. Your website turns into a trusted extension of your brand — booking dream clients, sharing your story, and saving you hours of time each week, all while you’re living your life, serving your clients, dreaming about bigger and bolder moves in your business, or taking Friday off (because that’s the dream, right?).

Because that’s the kind of freedom you built this business for in the first place.

5 Signs You’re Ready for a Website That Converts and Elevates Everything

1. You’re done sending your offers, testimonials, and calendar links one at a time — you need a streamlined space that does the talking for you

2. You’re craving a website that reflects your style, your story, and your next-level brand — one that is modern and timeless

3. You want to confidently raise your prices and back it up with a brand experience that builds trust and says "I’m worth it"

4. You’re dreaming of more ease — a website that guides dream clients to book, inquire, or connect while you’re off doing what you love

5. You know your business is meant to grow — and you’re ready for a digital home that feels aligned with the vision you’re building

If three or more of these feel like a full-body YES… trust that inner knowing. You’re ready.

💛 Final Words of Encouragement

You don’t need to have it all figured out to take action.

But when your website feels aligned, authentic, and strategic, marketing gets a whole lot easier.

And yes — you’re totally allowed to shamelessly send it to everyone.

Feeling like you're behind? 5 Signs You're Actually Ready to Build a Website for Your Business