Build Your Dream Website, Simply

Explore practical tips, website strategy, and stories from the heart to help you grow online with clarity and confidence.

Women Who Inspire Me

A collection of women’s stories as they build the life and business of their dreams. In these stories, I had the honour of sitting down with real women who shared their journey to entrepreneurship. What resonated with me the most was how I saw myself in each of these women’s stories - the joy, the struggles and wanting to create a different life for lifestyles. I invite you to come along with me and read through this collection of stories from the women who inspire me.

Read the series now

Katie Eberman Katie Eberman

Why Showing Up Matters More Than Getting It Perfect: A Lesson for Women Building Brands and Businesses Online

We often hold ourselves back waiting for the perfect moment, the perfect plan, or the perfect confidence. But real progress doesn’t come from perfection. It comes from showing up, again and again, even when it feels messy or uncertain. Here’s a story from my own life that reminded me why showing up is what really matters in business and beyond.

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Katie Eberman Katie Eberman

Dreaming of a Website That Gets You More Leads? Do This First

Your website can do more than look pretty. It can welcome clients in, build trust, and position you as the expert in your field.

In this post, I share why the most profitable websites are built from the heart, how design flows from your biggest goals, and the simple first step you can take today to create a site that feels like home for your dream clients.

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Online Business, Website Strategy + Design Katie Eberman Online Business, Website Strategy + Design Katie Eberman

Is Your Brand Ready? 5 Signs You Need a Strategy-Based Website

This isn’t just about having a website, it’s about building a foundation that reflects your energy, your offers, and your evolution.

A beautiful, strategic site isn’t a luxury, it’s a tool that can create ease, alignment, and momentum in your business.

If you’ve been feeling the nudge to elevate your online space but aren’t sure if it’s time yet, this post is here to guide you back to clarity and remind you that you’re not behind, you’re right on time.

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Small Business Katie Eberman Small Business Katie Eberman

Ask These Questions Before Working With Your Potential Website Designer

You’ve been waiting to work with a website designer to create your dreamy new website and you’re wondering how you should prepare to work with a new website designer, and what questions you should ask before you hire them for the project.

Today we’re covering what questions to ask — make sure you have a notebook or new Google Doc ready to make your own list!

Plus, we delve into what to expect on a consult call, and the red flags you shouldn’t ignore before making your decison.

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Small Business Katie Eberman Small Business Katie Eberman

Why You Deserve A Website And How To Get It (Including 5 Questions To Ask Before You Start)

Your website has become one of those tasks on your to-do list that keeps getting pushed back. Maybe you’re waiting for the perfect time to start, or you’ve created your own and thought about working with a designer or maybe you already have a website but are ready to revamp it.

One thing is for sure, often times we put off projects, especially big projects because of the time or money involved. Both of which are precious resources when you run your own business.

Today I’m sharing questions to ask yourself when considering if now is the right time for your website and my latest self-investment project.

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Squarespace Katie Eberman Squarespace Katie Eberman

Are you new to Squarespace? Here’s Everything You Need To Know About Building Your Website in 2023

You’ve decided to create your business website and are a little overwhelmed with all the steps involved in creating your strategic website. You’ve decided that Squarespace is the website tool for your small business and want direction on how to get started.

Take a deep dive into the post if you’d like to know how to customize your Squarespace template with brand fonts, colors and images and be introduced to the most common blocks within Squarespace.

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Small Business Katie Eberman Small Business Katie Eberman

Activities To Do With Kids During The Summer So You Can Still Run Your Small Business (& Work From Home)

When kids are home, running your small business and finding the time to work feels pretty impossible. You swear every time you wake up your computer to start working, it feels like everything just goes wild - kids asking for another snack, siblings fighting over the same toy, it’s well, exhausting.

You’re feeling behind and wonder “How do I do it all?”

Take a deep breath in and out…

Grab 5 minutes to yourself and take a quick peek at my list of 20 activities to entertain your family this summer break, including activities that take less than 20 minutes to set up and allow your kids to play independently while you crush your work.

You’ll want to read to the end because I share how I’ve started planning my business so that I can take summers off with the kids (relatively) stress-free and how I’ve been able to stay consistent working less than 20 hours per week.

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Squarespace Katie Eberman Squarespace Katie Eberman

Here’s When to Hire a Web Designer Vs. Making Your Own Website (Including a Quick Start Guide to Planning Your Small Business Website)

You might be asking yourself, should I make my own website or hire someone to do it?

I get it! Building a website for your small business is a gigantic undertaking. I’m thinking that since you’re asking yourself whether you should go down the DIY route or hire a professional web designer, you are looking for clarity in what direction you should go.

You might be asking yourself…

  • What budget should I set aside for my website?

  • What platform will be best for my small business?

  • What questions do I ask a potential web designer?

If this sounds anything like you, you’re in the right place. Grab your favorite drink and relax as you do a deep dive into what to do for your website. PS. Don’t leave today’s read without grabbing your free website planning guide!

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Online Business Katie Eberman Online Business Katie Eberman

7 Unexpected Lessons I Learned From Starting A Small Business As A Stay At Home Mom

You decided to go into business for yourself. You dreamt of having the flexibility of picking your kids up from school, of working remotely and creating a life that allows you to go on more vacations, having a healthy cushion of income coming in and of being your own boss.

When talking to other women small business owners we can all agree on one thing, we want to provide for our family and have something that’s our own.

When I started my small business, I dove head first into entrepreneurship, all while at home with three kids under the age of five. In my first three years of business, I learnt that I couldn’t always strike a balance between being a small business owner and a stay-at-home home. Today I share 7 unexpected lessons I learnt along the way.

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Online Business Katie Eberman Online Business Katie Eberman

10 Reasons Why You Should Host Your Small Business Website With Squarespace

You’ve decided that it’s time to build your new website, congrats! But… you’re not quite sure where to start. Choosing a platform to host your new website is a tad overwhelming and as a small business owner you don’t have the extra time to trial and error your way through finding the right platform for your new website.

Don’t worry, I got you! This post is for you if you want to know more about why Squarespace is the right choice for your small business website.

You’ll find out about how Squarespace makes everything easier, from its all-in-one platform to built-in SEO features, at the end of this post you’ll be signing up for your two-week trial with Squarespace.

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