How to Show Up Confidently in Your Business as a Woman
I would love to say that when I started my business, my first and only goal was to be seen as a talented web designer and brand storyteller.
Well, ok, it was, but what I didn’t realize was that I had first to learn more about myself. To slow down and celebrate my wins, both big and small, to love myself fearlessly and to choose myself first before I could fully reach that dream and allow it to evolve and change along the way.
In this journey, I developed a saying in my house, “nobody gets forgotten,” and that includes me.
Here's the thing, I poured hours to learn all the skills to become a Squarespace web designer, I took the courses to learn to market my business, to charge higher prices, and it wasn’t until I slowed down to start asking myself questions like:
What do I like?
What does fun mean to me?
What impact do I want to have in this world?
In answering these questions, I started to see myself, the real me, the one I was afraid for people to see, for me to see, reflected back to me in the answers, and that's when my business started to take off.
Deciding it was ok to be seen didn't happen overnight.
I just made one decision at a time.
To celebrate that I moved into my own place for the first time in my life with three kids.
To recognize that I had the skills and the talent to be successful, and be proud of it, unapologetically.
With the decision that I wanted to blog as a way to connect with other women in business, who were also building something big, something only they can see and create a safe space for them to come and be and share.
I have always been a writer. For as long as I can remember, I have always written in my journal, and that never really stopped.
Looking back now, what I was afraid of when I would talk myself out of starting my blog time and time again, despite knowing the success it would bring to the brand I was building, was that blogging to me meant that I had a voice, it meant that I had something to share, something that needed to be heard.
It meant I would be seen for who I was, and I wasn't sure I wanted that, yet.
Here's the thing I've learnt by starting a business and becoming an entrepreneur. This path is more about personal development and finding self-love before all the skills that you develop along the way.
So I did it, I started blogging, and as much as that excited me, it also scared me a lot. Being seen for who you really are always is.
But I challenged myself to start anyway.
One blog post a week. Nothing wild. Nothing perfect. Just a commitment to offering something real.
And something unexpected happened.
Over the next six months, my voice shifted.
I started writing with more clarity, more honesty, more confidence.
I started sharing my story instead of hiding behind it.
I started speaking to women like me, women who wanted to build businesses they were proud of.
I started seeing myself as someone who could help other women shine.
Without even realizing it, I was becoming visible.
Not visible in a loud way, but visible in a grounded, authentic way.
Over six months, my voice turned out to be a woman proud of her story, ready to help women shine and share their story.
Blogging was where I learned that.
It is where I found my voice.
And it is where I stopped being scared of letting people see me.
2. What We Think Visibility Is vs What It Actually Is
For a long time, I assumed visibility meant being louder.
I thought it meant posting constantly, showing my face every day, talking like I had everything figured out, and presenting myself as a perfectly polished version of who I wished I was. And honestly, that idea of visibility exhausted me before I even started.
But as I kept writing, and as I started showing up in small ways, I realized visibility is not about being loud at all.
It is not about creating a flawless persona or pretending you are fully confident when you are still finding your way.
In fact, people rarely connect with perfection.
They connect with the moments you are honest about what you are learning, the obstacles you are working through, and how you choose to keep moving forward anyway.
Real visibility is rooted in truth.
It is showing up as the woman you are today, not the version of yourself you think you have to be.
It is speaking from alignment rather than pressure and sharing your story as you live it. You have permission to take your time to learn and process all the lessons; you have permission to share what you learn and what you want other women to learn from your story.
Visibility becomes less about appearance and more about presence.
Less about performance and more about honesty.
Less about trying to be “ready” and more about trusting that you already have something meaningful to say.
Once I understood that, visibility shifted for me. It stopped feeling like something I had to perform and started feeling like something I could simply allow. A natural extension of who I am, not a polished version I needed to create.
3. The Hidden Fears Women Carry Around Being Seen
Even as I was growing, even as my voice became clearer, there was still a part of me that hesitated when it came to being seen. And I have learned this is true for so many women, no matter how talented, capable, or driven they are. We do not fear the work. We fear being witnessed while we do it.
There is a quiet fear that asks, What if people misunderstand me?
What if I share something honest and it is judged?
What if I grow and someone from my past does not like it?
What if stepping into my power makes someone uncomfortable?
What if I shine too brightly and someone thinks I am trying to be something I am not?
And then there is the fear we rarely say out loud.
What if being seen means I can no longer hide the parts of me I have outgrown?
These fears do not disappear the moment you gain confidence.
They soften slowly, over time, each time you choose to show up anyway. Every time you share a piece of your story, every time you post something real, every time you let someone see the version of you that is still growing, the fear becomes a little quieter.
Because what visibility really asks of us is trust.
Trust that we are allowed to evolve.
Trust that we are allowed to outgrow old stories.
Trust that the women who are meant for us will feel more connected, not less, when we share our truth.
I have learned that the moments when you feel the most afraid of being seen are often the moments when you are stepping into a new version of yourself. A braver one. A more honest one. A more aligned one.
And when you let yourself take that step, even while the fear is still there, everything changes.
4. The Personal Breakthrough: I Am Not Scared Anymore
There was a moment recently when something inside me quietly clicked into place. I did not announce it. I did not even realize I was working toward it. It just arrived, soft and steady, like it had been waiting for me to notice it.
I am not scared anymore.
Not scared of being seen.
Not scared of being talented.
Not scared of sharing my story.
Not scared of taking up space in rooms that once intimidated me.
Not scared of being chosen.
Not scared of choosing myself.
For so long, I thought confidence would come from a big milestone, a certain income level, a perfectly built brand, or a moment where everything suddenly fell into place. But what actually shifted me was much simpler.
It was the consistency.
Showing up messy and not getting it perfect.
The writing one blog post at a time.
The small decisions to tell the truth about where I am and what I want.
The moments I let myself be proud of who I am becoming.
Of embracing feeling uncomfortable and holding space for my next “growth spurt,” as I like to call them.
That is what I want other women to know. The moment you realize you are not scared anymore does not come with fireworks. It comes with a deep exhale. A quiet certainty. A feeling of, yes, this is who I am now.
And once you reach that place, even just for a moment, there is no going back.
5. You Are Further Along Than You Think
One of the biggest realizations I have had on my own visibility journey is this: most women are already far more visible than they think they are.
We imagine visibility as this huge, dramatic leap, something that requires confidence we do not yet have or a version of ourselves we have not grown into. But in reality, visibility is already happening in all the small ways you show up without even noticing.
Every time you share a story in your captions.
Every time you post something honest instead of waiting until it feels perfect.
Every time you send a client proposal with pride instead of apologizing for your prices.
Every time you learn a new skill, put it into practice, and let someone see the results.
Every time you write a blog post that feels true to who you are.
Every time you speak your thoughts out loud in a podcast, a DM, or a conversation with another woman in business.
These are all acts of visibility.
As women, we tend to underestimate how powerful these moments are because they do not feel big or dramatic. But visibility rarely feels big. It feels like following the little nudges, choosing alignment over perfection, and showing up for yourself one decision at a time.
And this is why visibility matters so deeply. It is not only because it grows your reach or expands your audience, although those things do happen.
It is because visibility strengthens your voice in ways you do not always notice at first. It deepens your confidence because you begin to trust yourself more. It reconnects you to your purpose in a way that feels grounding and steady. It shows you who you are becoming. It draws in the people who are meant to be part of your journey, the ones who resonate with your story and your energy. It opens doors you once thought were out of reach.
You do not need to push harder or try to force yourself into visibility.
You only need to recognize the ways you are already showing up. The truth is, you have likely been visible far longer than you realize.
And once you see that clearly, visibility stops being something you chase and starts becoming something you naturally embody. It becomes a reflection of who you are, not something you perform.
If you want a simple way to build that courage, here is something that has changed everything for me.
End each day acknowledging what you are grateful for from your day. I adopted this practice from The Magic, where I hold onto my gratitude rock and list in my head everything from the day I was grateful for.
Here are some things I have recently ended my day with:
I am grateful that I went to Trailblazer and met so many incredible women.
I am grateful for starting my blog series, Women Who Inspire Me. I get to have the best conversations with women building businesses and lives in alignment.
I am grateful for investing in my SEO skills and getting my website onto page 1 of Google. I am able to connect with more women who are ready for their next level of visibility.
I am grateful for going for a night walk with the kids to look at Christmas lights. What an amazing moment to just laugh, move our bodies and look at all the Christmas lights.
I am grateful for making it a priority to cook a nutritious dinner for the family tonight, when we are around the kitchen table is my favourite time of the day.
I am grateful for slowing down and working on my puzzle. It feels good to get out of my head and focus on what’s right in front of me.
I am grateful for snuggling under my blanket to watch “The Wrong Paris.” It was so cute and had me laughing. I needed that.
These are the moments that build confidence from the inside out, that make you visible to yourself first and once you can see yourself clearly, letting others see you becomes so much easier.
And when you’re ready for deeper support, I’d love to help you design a website that feels like home for your brand — one that reflects your story, your energy, and your rhythm.
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