Here’s something I’ve noticed after talking to so many women in business: starting a business has a way of turning you into a completely different version of yourself.

You go to do something simple, like build a website, and suddenly you’re face-to-face with clarity, confidence, visibility, and all the pieces you didn’t expect to meet along the way.

I’ve been there too.

When I was choosing a platform for my own website, I wasn’t just looking for something pretty or trendy.

I needed something that made sense for my real life as a mom, a service provider, and someone who didn’t have time for complicated tech.

I wanted a platform that allowed me to show my expertise, attract clients, build trust, and grow my business without feeling overwhelmed every time I logged in.

And if you’re here reading this, I’m guessing you want that too.

Most women who come to me aren’t looking for a tutorial.

They’re looking for clarity.

They want to understand the why behind the platform before they invest in a designer or take that next step.

They’re asking, “Is this the right fit for my business?”

“Does it support the kind of life I want to build?”

“Will it grow with me?”

When I started, I researched everything.

I read comparison blogs, watched videos, took notes, and really wanted to make the right choice.

One of the resources that helped me the most in those early days was Paige Brunton’s blog and courses.

Her tutorials made everything feel more approachable, and her honest breakdowns gave me so much clarity at a time when everything felt new.

Somewhere in that process, something bigger happened. What started out as “how do I build a website?” turned into a passion for helping women show up online in a way that feels real and aligned with who they are.

I learned how a clear, beautiful, strategic website can empower someone to share their expertise confidently, attract the right clients, and be found through thoughtful keywords and simple, powerful SEO-focused copy.

That’s why Squarespace is my platform of choice. And in this post, I want to walk you through the real reasons why it’s such a strong foundation for service-based women who want both ease and impact.

What Women in Service-Based Businesses Really Need From Their Website

One thing I’ve learned from working with so many women in service-based businesses is this: your website isn’t just a place to show what you do, it’s a tool that has to support the life you’re building.

You’re not just choosing a platform, you’re choosing a tool that will hold your brand, your message, your client experience, and every stage of your business as it grows. And because of that, the needs of women-led businesses are very different from what you’ll see in generic web design advice.

Most of the women I speak with want a website that lets them:

Show their expertise clearly
They want their skills and knowledge to shine through in a way that makes sense to the people landing on their site.

Look professional and trustworthy
They want a website that reflects the quality of their work and shows them as a professional that can be trusted.

Get found by their ideal clients
They want people who are already searching for their services to be able to find them without needing complicated SEO knowledge.

Make updates without waiting on someone else
They want to be able to make small changes on their own, at their own pace, without feeling lost or overwhelmed.

Grow their business without adding more stress
They want their website to answer questions, streamline things, and save them time, not pile on extra work.

Build a foundation that works long-term
They want something stable, reliable, and flexible enough to adapt as their business evolves.

Why Squarespace Is My Platform of Choice for Women in Service-Based Businesses

When I first started building websites, I quickly realized something: women in service based businesses don’t just need a beautiful website, they need a website that feels supportive. Something that isn’t overwhelming, doesn’t fall apart, and doesn’t require a whole tech team to keep running.

Squarespace was the first platform that genuinely checked all those boxes.

It’s clean, intuitive, and powerful without being complicated. It gives me everything I need as a designer to create a strategic, elevated website, and it gives my clients everything they need to feel confident maintaining it once it’s in their hands.

Here are the reasons my clients love it, and why I keep choosing it for women just like you:

It’s beautiful and easy to work with
You get a modern, polished website that looks elevated right from the start. Your brand finally feels like the level you’re operating at.

No coding necessary
You never have to tinker with the tech behind the scenes. The platform takes care of all of that so you can focus on your clients and your business.

Simple, stress-free updates
After launch, you can make small edits without worrying you’ll break anything. You’re not locked into needing a developer for every change.

The essentials are built right in
Forms, galleries, portfolios, blogs, basic analytics, and SEO settings come ready to go, all without the need for plugins.

Optional extras when you need them
You can add Squarespace Email Campaigns, Domains, and Scheduling if you ever want everything under one roof. You don’t need them, but they’re available when you're ready.

A solid foundation for SEO
Squarespace gives you clean code and built-in SEO fields, which makes it easier to get found online over time with consistent content and strategic copy.

For most women I work with, Squarespace becomes the platform that supports everything they’re building in business and in life, bringing ease in updating, growing, and showing up online with confidence.

Questions Women Ask Me About Squarespace

1. Will I be able to update my website on my own?

You can update text, swap photos, add new services, publish blog posts, or change prices without stress. It’s designed to feel approachable, even if technology isn’t your comfort zone.

2. Is Squarespace good for growing my business long-term?

Absolutely, you can start simple and expand as your business grows. Want to add blogging later? Easy. Want a new portfolio? Done. Need digital products or member areas? You can layer them at any time.

3. Will my website look professional enough?

A hundred percent, yes. Squarespace has some of the most modern, elevated design options available. And when you pair that with strategic design and messaging, it gives your business that polished, high-trust feel that helps clients feel confident in you.

I take this even further by starting every website from a blank section and building each layout intentionally based on the features, structure, and experience your specific business needs.

4. Can Squarespace help people find me on Google?

Yes, Squarespace has clean code, built-in SEO settings, and an organized structure that supports long-term visibility. Combined with strategic keywords and consistent blogging, it becomes a strong foundation for improving your rankings over time.

5. Will Squarespace be too “techy” for me?

Most women are surprised by how simple it feels once they see the backend. Before your site launches, I walk you through everything you need to know so you feel confident making future updates.

6. Will I outgrow Squarespace?

Most women never do.
Squarespace is flexible enough to grow with you for years. You can add new pages, new offers, new features, redesign sections, or rebrand without starting from zero.

There are a few cases where Squarespace isn’t the best fit, like:
• large e-commerce stores with hundreds of products
• businesses that need advanced, custom-coded functionality
• companies that rely heavily on complex automation
• large course platforms needing detailed student dashboards

For service-based businesses, coaches, creatives, consultants, realtors, designers, and local businesses, Squarespace is almost always exactly what they need.

7. Why choose Squarespace when so many designers talk about WordPress?

This is such a common thought, especially if you’ve spent time researching website platforms. Many designers talk about WordPress because it’s powerful, customizable, and endlessly flexible. But here’s the truth I’ve learned from working with women in service-based businesses: most of them don’t need that level of complexity.

Squarespace gives you everything you need to run and grow your business without the maintenance, plugins, security updates, or constant backend management that WordPress requires. It’s stable, simple, and intuitive, and it lets me design something elevated and strategic without creating long-term tech stress for you.

Instead of handing you a website you’ll feel nervous to update, I get to create something beautiful that you can confidently manage on your own long after launch.

For service-based businesses, consultants, creatives, coaches, realtors, and women building personal brands, Squarespace offers exactly the right balance of design freedom, ease, and long-term sustainability.

Example of a Squarespace website built with Simply by Katie, client who work with Simply by Katie get individualized training on how to update and maintain their website.

Choosing a Website Platform That Supports You and the Work You’re Meant to Do

Choosing a website platform is really about choosing support. Support for your vision, your growth, your clients, and the future you’re building for yourself and your family.

Squarespace gives you a foundation that feels strong, simple, and aligned.

It allows your business to look polished and trustworthy, and it gives you room to grow without feeling overwhelmed or weighed down by tech.

When we combine the platform with intentional design, strategic messaging, and SEO-focused content, you end up with a website that helps people understand who you are and why your work matters.

Your website should make things easier to help you show up with confidence and support the next version of your business.

That’s exactly why I chose Squarespace for the women I work with. It’s a platform that grows with you, matches your vision, and supports the kind of business you’re creating.

If you’re ready to explore what’s possible for your website or want clarity on your next step, I’d love to walk you through it.

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Why Squarespace Is the Best Platform for Women in Business